Cast your own eyes and ears about the scenery of transportation, and you will see many high-wire acts. Take Tesla, who announced this week that it was finally going to roll out a $35,000 Model 3, a year and a half after it started sedan production. Or simply take Lyft. The company takes on the big brother Uber this week to file for their IPO. A slew of financial information was released, exposing that the company is gaining momentum on Uber. But it still lost $911 million in the entire process last year. Today, running a transportation tech company is mostly about equilibrium.
In 2018, Tesla traversed a bumpy road — a year that saw CEO Elon Musk step down as chairman as part of an SEC treaty on corruption charges, whereas the electric car manufacturer also come under criticism of labor conditions and production problems.
But for Tesla, too, the past year had great news. In 2018, the company sold probably nearly as many of its vehicles (over 245,000 of them) as it did in each previous year, going right back to its founding in 2003. The implication that Tesla's Model 3 sedan has become the best - supplying luxury vehicle on the US market has helped drive that growth.
For Tesla and Model 3, 2018 is undoubtedly a foundational year. Many economists have argued that the car could be a proposal for the maverick manufacturer to make or break. Recent discoveries show that this may be in the process of being simply decided, even though there are reasons to be optimistic if you're Tesla.
At first look that may appear not to be the situation: those hoping to put in their requests online are presently being informed that the timetable for conveyance, which had quite recently been decreased to 1-3 months (for the back wheel-drive and performance renditions) is currently back to 2-4 months, for all variants. This could be seen as a problematic setback given the company's ongoing issues with achieving production targets.
These two variables are likely to explain the greatly increased delay in delivery. Demand outstripping supply is never sad news for a business, especially as Tesla seems to preserve its manufacturing tempo at or near aimed levels. Tesla recently calculated to have around 10,000 Model 3 cars in transit to purchasers at the moment.
If 2018 was Tesla's 15-year history's wildest and craziest year, then 2019 is looking like it's going to be its most vital year. The all-electric American car corporation CEO Elon Musk will enter 2019 producing and selling more vehicles than ever before, and the company might be well on its way to half a million cars shipped by the end of the year.
Here is a month-by-month (pre-planned) look forward from TESLA in 2019:
The company hopes to significantly add Model 3 to its total delivery for 2018. 100,000 vehicles were delivered in 2017, and the total could be more than doubled in 2018.
Tesla's overall gross income should continue to rise regardless of the bottom line. The company could contribute nearly $ 30 billion for the full year of 2019 – around R435 billion at today's exchange rate.
With its Model 3, a sedan in an SUV world, Tesla has a market discrepancy in the US. Model Y is going to fix this.
Construction began at the end of 2018, but Tesla needs to borrow a few billions to complete the facility, which is supposed to produce vehicles for the huge market in China.
The expense tracking of Tesla was pretty solid in 2018. But in 2019, the business won't get any cheaper, and Tesla has a bad habit of keeping less cash in the bank than they need to run for a full year to the company.
Summer 2019 is expected to be a different matter as Model 3 output levels and lower - cost trim levels hit the market. It might be the first severe summer selling season in the recent history of Tesla.
Investors were ready to make a break for the company. But this patience is expected to end in 2019.
If Tesla runs in the first quarter of 2019, Musk & Co. will be able to experience their first ... August boring.
Tesla shook his board thanks to Musk's undisciplined 2018, depositing Musk as chairman and attaching Larry Ellison as the director to Oracle's co-founder.
If Tesla is able to implement in the first half of 2019, positive outcomes will signify the first shot of the company in an efficient full year.
Tesla has a fundamental problem to interrogate in the midst of all potentially good news: the more cars it makes, the more stress will be shown by its aging warehouse in Fremont, California.
If Fremont doesn't really break, Tesla might end up epic in 2019. If half a million vehicles can be produced and sold by the company, it will be on its way to becoming the first American carmaker in years to enter the Detroit big three car makers.
That may sound amazing but Tesla has historically fought hard with the car-construction aspect of the automobile business. Musk will also face serious twin tailwinds in 2019: an American economic slowdown and the first phases of America's 2020 presidential election. If the US automobile industry is slipping into a recession, then some pain will not spare Tesla.
On the distant horizon, however, there is excellent news as Tesla is preparing to announce its Model Y crossover SUV including some new vehicles, including a rumored bakkie.